Sahar builds schools and provides educational opportunities for Afghan Girls. Sahar* (formerly Ayni), approached Form to create a media kit folder. After initial interviews, the media kit morphed into a full brand and communications strategy project, organization renaming, messaging overhaul and yes, a folder. Also, Form has created many great promotional mailers, a new website and all new collateral. The organization has grown in both brand visibility and equity and new donors are excited to be engaged with an organization that is doing wonderful work and delivering clear and inspiring messages of hope for girls who dare to dream.
*Sahar means New Day in Dari, a prominent language in Northern Afghanistan.