HiFunda LLC researches, develops and commercializes materials technologies that can help to bring better, smarter, safer, environmentally-friendly and energy-efficient technology solutions to market. HiFunda’s CEO contacted Form Marketing & Design to develop a visual identity for the firm as well as a website. The visual identity needed to reflect the scientific nature of HiFunda’s work, without relating to one specific project, but the range of potential future projects. The logo need to reflect the aspirational vision of the company while also reflecting the professionalism of the organization and it’s mission.
When the logo was completed, Form developed an informational website which explains HiFunda’s work. The team has been very pleased with the website, as their ability to obtain large government grants has increased several fold since it’s launch.