Seattle Cheese Festival

After several years of partnering with DeLaurenti Specialty Food & Wine, we recognized an opportunity to grow their brand in the artisanal cheese world. Leaning into the growing Slow Food movement and modeling an event after their annual cheese festival in Bra, Italy, we built an annual festival that attracted over 50,000 people per day at Pike Place Market. Form created the strategic plan, assembled the team, recruited chefs and expert speakers, and ran the whole program for four years.