Upright Homes & Landscapes build and remodel beautiful residences and gardens. Unfortunately, their website did not reflect their high quality craftsmanship and thoughtful design approach. The owners connected with Form and requested a fresh start. They wanted a visual identity, including a new logo, that would reflect their brand values – clarity, conscientiousness and care. The triangle is not only a building tool, but a representation of these three tenets. Color scheme, typography and approachable layout were designed and delivered to meet these requirements. Their new website is easy to update when they finish a new project and have more images to add. Importantly, prospective clients can clearly see the fine building and landscaping services Upright offers.